Hai mai pensato a quanto sia fondamentale un piano di marketing ben strutturato per il successo del tuo business plan? Philip Kotler, uno dei più grandi guru del marketing, affermava: “Il miglior marketing non è quello che si fa per vendere, ma quello che si fa...
Oggi vediamo come fare un piano di marketing per un ristorante ma, innanzitutto, voglio che sia chiaro perché è il primo passo da fare se vuoi avere successo. Non dimenticare che si tratta di una parte essenziale del business plan del ristorante e che tutti gli altri...
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